While on Reddit, I saw this promoted post in the feed. I feel like it’s simple, yet effective. The message is that being a part of the US Military will prepare you for success in life. Let’s look at how the design of the visuals effectively portray this.
Repetition
Through out the video, it cuts to various clips of the same smiling woman in the center of the shot, wearing different uniforms and holding new postions. The text is also consistant, staying in the lower-left corner.
Contrast
Each shot alternates between dark and light, which grabs the viewer’s attention by making a very stark contrast between each shot.
Color
Yellow is a powerful, commanding color. It doesn’t just draw attention, it demands it. Because it’s so bright and powerful, however, it can be overwhelming to the eye in large quantities. That’s why it’s paired with black text and a black logo, to diffuse the brightness of the yellow.
This was a simple ad that catches the viewer’s attention as they scroll through. Each shot is designed to hold the viewer’s attention as they give their brief message, and it holds on to the viewer’s attention with a firm grip.